Employee engagement is defined as a measure of how committed an employee feels to their organization; how much they identify with their organization; how satisfied they feel with their job; and how energized they feel in their work. There is no doubt that employers benefit in many ways from high levels of employee engagement, while disengagement not only negatively impacts individual workers, but can easily spread. 

America has always been a nation that thrives on the innovation of its entrepreneurs, the insights of its thinkers, and the inspiration of its artists. However, time and again, it's the frontline workforce that stands as the backbone of the nation, ensuring its steady march forward. 

Feedback is the compass that guides an organization toward its true north. Particularly, feedback from frontline employees – those who are in the trenches every day – is invaluable. These individuals deal with the real-time challenges, customer interactions, and the daily mechanics of your operations. 

In any organization, particularly ones that rely on a frontline workforce, the relationship between leadership and frontline employees plays a huge role in shaping the culture, productivity, and overall success of the workplace. 

The current macro environment is challenging for businesses of all sizes. But it’s a lot less challenging if you have above average employee retention. And that’s one place small businesses are winning. 

Something big is on its way over here at goHappy. 

Organizations that rely heavily on a frontline workforce (nearly 90%!) are realizing that frontline employee retention has become their topmost concern. Leaders across industries have recognized the critical role that frontline employees play in driving customer satisfaction, maintaining operational efficiency, and ultimately contributing to the overall success of the company. That’s why frontline employee retention has emerged as the number one concern of leaders in 2023 (even above hiring). 

RICHMOND, Va. goHappy, America’s  leading provider of frontline employee engagement solutions, is excited to announce its expansion into Canada. With its unique platform and commitment to fostering more engaged and connected frontline workforces, goHappy is poised to transform the employee experience for organizations across Canada.

With its launch in Canada, goHappy aims to address the evolving needs of Canadian organizations seeking to enhance their employee engagement strategies. Recognizing that engaged frontline employees are the backbone of successful businesses, goHappy leverages powerful technology, real workforce data, and a user-friendly interface, to empower companies to create a positive work environment where frontline employees feel valued, engaged, and connected.

"We are thrilled to have the opportunity to start serving Canadian organizations and their frontline team members," said Shawn Boyer, Founder and CEO of goHappy. "A large number of our customers have a presence in Canada and have been asking us to serve their frontline employees there, so this just makes a ton of sense to us.  Our goal is to help them better communicate with their frontline and get actionable feedback from them, so that they can unlock the same benefits our US customers have seen from a more engaged frontline employee team: a significant decrease in turnover, increased productivity, and increased referrals.”

goHappy works with companies across multiple industries, such as restaurants, manufacturing, healthcare, retail, logistics, hospitality, senior living, and hospitality, and is experiencing rapid growth, growing over 300% in the last year. The company works with leading brands such as First Watch, Tillamook, Samsonite, Hilton, Taco Bell, and Hand & Stone. 

About goHappy 
goHappy is transforming how employers communicate and engage with their frontline workers by providing the most inclusive and simple app-free engagement technology. Key to goHappy’s success is enabling employers to reach 100% of their frontline employees where they already are - in their text messages. Founded by Shawn Boyer who also founded Snagajob - the nation’s largest marketplace for hourly work - and a team that brings over 100 years of combined frontline employee engagement experience, goHappy’s mission is to help ALL frontline workers feel more valued and connected so they can reach their full potential. In turn, employers not only improve communication to maximize engagement and happiness within their frontline employees, but also benefit from the bottom line impact that those improvements deliver. For more information on goHappy, visit www.gohappyhub.com. 

Organizations are increasingly recognizing the immense value of frontline employees' feedback. These employees, who directly interact with customers and represent the face of the company, possess invaluable insights that can drive operational improvements, enhance customer experiences, and shape the overall success of the organization. 

Competition for talent is stiff these days, no matter which industry you’re in. But the fight to hire and, particularly, retain great talent, is especially fierce in industries that employ a frontline workforce. While attention is often focused on top-level management and strategic initiatives, hat many business leaders don’t realize is that frontline managers play a huge role in whether or not frontline employees decide to stay or go.