As the holiday season approaches, the spirit of festivity is mingled with the hustle and bustle for many frontline workers. These are the individuals who keep the wheels of our businesses turning, often under high pressure and demanding conditions. For businesses, this time leading into the new year is an ideal moment to turn a caring eye towards your frontline workers. 

Every November, the United States dedicates a day to honor military Veterans and their dedication to the country through their service. Some companies observe this quietly, while others make a public gesture. Numerous consumer brands extend gratitude to Veterans by offering complimentary items or discounts. As a #USAF Veteran, I keenly acknowledge and appreciate these gestures. Most Veterans, in response, humbly express gratitude to the companies, recognizing that the acknowledgement is not obligatory.

When it comes to motivating frontline employees, managers and leaders often find themselves facing a perplexing challenge. The traditional rewards — bonuses, promotions, and the like — might appear effective on the surface, but their influence can be fleeting. This is especially true for industries where employees often switch jobs for even a seemingly small hourly pay bump. More so, how can leaders and managers who do not have decision-making power over pay make an impact on employee engagement and retention?

In any organization, particularly ones that rely on a frontline workforce, the relationship between leadership and frontline employees plays a huge role in shaping the culture, productivity, and overall success of the workplace. 

The current macro environment is challenging for businesses of all sizes. But it’s a lot less challenging if you have above average employee retention. And that’s one place small businesses are winning. 

Organizations that rely heavily on a frontline workforce (nearly 90%!) are realizing that frontline employee retention has become their topmost concern. Leaders across industries have recognized the critical role that frontline employees play in driving customer satisfaction, maintaining operational efficiency, and ultimately contributing to the overall success of the company. That’s why frontline employee retention has emerged as the number one concern of leaders in 2023 (even above hiring). 

Organizations are increasingly recognizing the immense value of frontline employees' feedback. These employees, who directly interact with customers and represent the face of the company, possess invaluable insights that can drive operational improvements, enhance customer experiences, and shape the overall success of the organization. 

Competition for talent is stiff these days, no matter which industry you’re in. But the fight to hire and, particularly, retain great talent, is especially fierce in industries that employ a frontline workforce. While attention is often focused on top-level management and strategic initiatives, hat many business leaders don’t realize is that frontline managers play a huge role in whether or not frontline employees decide to stay or go. 

Frontline employee engagement isn’t a nice-to-have, it’s a necessity. So how do you add it to an already full plate?

As a business owner or a manager of frontline employees, do you ever feel like you can’t get ahead? Like you produce business results for the short term, but always find those outcomes slipping back to baseline or even below where they started? 

Are you tired of constantly losing valuable employees? Employee turnover is not only costly for your business, but it also affects team morale and productivity. 

The good news is that there are solutions to reduce employee turnover and improve communication within your organization. 

In this blog post, we will share four tips in which business communication solutions can help you retain top talent, create a more engaged workforce, and thus increase sales.