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2 min read

How to be inclusive with your frontline communication strategy

Jun 1, 2021 1:01:45 PM

There has been a surge in frontline communication tools in the last few years, and for good reason. It’s no secret that the frontline, hourly employee has always been described as “hard to reach”.  Add a global pandemic to the mix and it quickly became alarmingly apparent in industries like restaurant, retail and manufacturing, where employees still needed to physically go to work, that real time communication was a problem. 

Frontline workers make up 80% of our global workforce, and for companies in the industries above, they represent the largest percentage of their workforce. Finding easy, quick and inclusive ways to reach that audience is vital.

We know from our early days as an app based solution, and from the ongoing conversations we have with companies every day, that app based communication solutions are a challenge for large hourly employers, citing adoption as the number one problem. At best they see 40% of their population downloading app-based solutions, much less having their notifications on. While The latest research from Pew tells us that 97% of Americans own a cellphone of some kind, that doesn’t mean all of those phones are created equal.

In fact, for those with a high school degree (or less), and for those that make less than $30,000/ year, 19% of those phones are not smartphones. When you consider the typical profile of a restaurant and retail employee, over half of that employee population fits both of those categories. This means you are immediately excluding 20% of your workforce from being able to download an app to take part in company communication. 

Leveraging text message communication ensures you reach all employees, whether they have a smartphone, a flip phone or a prepaid phone. The biggest bonus? No app to download means no learning curve, which is crucial for any employee population, but even more so in a high turnover environment. 18-34 year olds, who make up the largest percentage of hourly employees, are already sending an average of 101 texts every single day.

Bottom line, having your employees receive communication via text is the easiest and most inclusive way to reach all of your employees, from day one. 

Check out our tools to help you make that happen! 
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Shawn Boyer

Written by Shawn Boyer

Shawn Boyer, Founder & CEO of goHappy.