2 min read

Engaging Your Employees During the Holidays

Dec 13, 2021 9:07:30 AM

The holidays are upon us. And while many of us are looking forward to a little rest and relaxation – and maybe some travel – away from the office, most frontline workers will be at work throughout the holiday season.

In some ways, we’ve returned to normal. But in many ways, the ongoing pandemic has continued to make things challenging for American workers. That’s why it’s a good idea, make that a great idea, for employers to be intentional about engaging with their employees during the holidays.

If we had one overriding suggestion, it would be for employers to be authentic. If we had another, it would be to put some thought behind your outreach rather than mailing it in just to put a check in the box. There’s a fine line between making the perception of that connection positive or negative. For example…


Here are some things to keep in mind.

Show Gratitude

The end of the year is the perfect time to say “thank you.” Consider sending a video message to convey appreciation for the passion and dedication your team displays day in and day out. Make it personal. Make it believable. Make it real. Don’t be afraid to let your guard down and show some personality.

A Token of Appreciation

Another way to show gratitude is to give a small gift. Not every company can give out $300 per employee like Amazon did in 2020, but there are other ways to consider rewarding your employees. Give them $50 or $100 and encourage them to spend it on themselves and take a picture of their purchase to share with the team or on social channels. Offer a one-time discount that goes above and beyond what you already offer your employees for your products. Create a contest where a handful of winners receive two free plane tickets or a cash prize. Or figure out a way to give them some paid time off. Be creative.  

Be Inclusive

There are a handful of holidays celebrated in December. Be mindful of the various holidays, and remember there may be some employees who don’t celebrate.  

Encourage Feedback

The end of the year is a great time to get some feedback on the year that was or the year to come. Consider fostering communication on a couple of fronts. One could be asking for opinions on company-related items through a simple survey they can take on their mobile device or through the company website. This gives employees the chance to be heard, which will enhance engagement. Another way could be more holiday related, like asking them to send along their favorite holiday picture, holiday memory or childhood holiday gift to be shared in a company video or entered into a company contest. Solicit favorite recipes to turn into an online company cookbook.

There are a number of ways in which you can recognize and show your appreciation for your frontline workers. Whichever way you choose, remember to always be authentic and genuine. Happy holidays to all who celebrate from our work family to yours.

For more tips on how to effectively communicate with your frontline employees, download our Employee Communications Best Practices White Paper below.


Shawn Boyer

Written by Shawn Boyer

Shawn Boyer, Founder & CEO of goHappy.