There’s nothing like a global pandemic to highlight poor employee communication. Especially in industries where workers need to physically show up for work.

Frontline and hourly workers make up 80% of our global workforce, and for industries like restaurant, retail, and manufacturing, they represent the largest percentage of the workforce. 

Communicating effectively with a large team of desk-less workers has its challenges. But the pandemic did an excellent job of highlighting just how critical frontline workers are to a company's success. And the mass job walkouts have taught us that frontline employees are no longer interested in being treated like second-class workers. 

If there is one thing employers have learned over the past few years, it's the critical role frontline staff play in the economy's stability. Frontline workers came to realize their value, as well.