Are you tired of constantly losing valuable employees? Employee turnover is not only costly for your business, but it also affects team morale and productivity.
The good news is that there are solutions to reduce employee turnover and improve communication within your organization.
In this blog post, we will share four tips in which business communication solutions can help you retain top talent, create a more engaged workforce, and thus increase sales.
Additionally, we will share a case study of how one of our goHappy customers increased sales and lowered employee turnover with our frontline communication strategy.
Get ready to learn how to enhance collaboration, streamline processes, and boost retention rates with the power of effective communication tools!
Introduction: What is Employee Turnover and Why is It Important for Businesses?
It's no secret that employee turnover can be costly for businesses. In fact, the Society for Human Resource Management (SHRM) estimates that the cost of replacing an employee can be as much as six to nine months of that person's salary.
But what is employee turnover? Simply put, it's the number of employees who leave your company over a given period of time. And while there are always going to be some employees who move on to other opportunities, high turnover rates can be a sign that something is wrong within your organization.
While several factors can contribute to high employee turnover, one of the most common is poor communication. When employees don't feel like they're being kept in the loop or their voices are being heard, they're more likely to look for a job elsewhere. That's why it's so important for businesses to invest in frontline employee communication solutions that will help reduce turnover and keep employees happy and engaged.
Some of the best ways to improve communication and reduce turnover include:
- Making sure all employees have access to the same information - whether it's through an intranet, an internal messaging system, or regular team meetings.
- Encouraging open communication by creating an environment where employees feel comfortable speaking up and sharing ideas.
- Giving employees the tools they need to do their jobs well, including training on new software or systems.
- Keeping lines of communication open even when there are difficult conversations to be had
Here are some practical tips on how to accomplish just this:
Tip #1: Use Communication Solutions to Streamline Onboarding
The first step to reducing employee turnover is to streamline your onboarding process with communication solutions.
Effective communication is key to making sure that your new hires feel welcome and comfortable in their new roles. By using a business communication solution such as goHappy, you can make sure that all of your new hires are getting the same information and that they have a way to ask questions and get help when they need it. This will help to ensure that your employees are off to a good start and that they are more likely to stay with your company for the long run.
Tip #2: Leverage Internal Messaging Platforms to Get Real-Time Feedback
Many organizations have some form of an internal messaging platform, whether it’s a simple chat tool or more complex enterprise software. These platforms can be leveraged to help reduce employee turnover by getting real-time feedback from employees.
When setting up an internal messaging platform, be sure to create channels for different topics, such as departmental news, company announcements, and general feedback. This will help ensure that employees have a place to voice their opinions and concerns and that they feel heard by management.
Encourage employees to use the platform regularly, and make sure to respond to all feedback promptly. If you see patterns emerging in the feedback, take action to address them. For example, if employees are constantly complaining about a particular issue, something likely needs to be changed.
By getting real-time feedback from employees through an internal messaging platform like goHappy, you can help reduce turnover and create a more positive work environment.
Tip #3: Provide Employees with a Voice Through Surveys & Polls
When it comes to reducing employee turnover, one of the best things you can do is give your employees a voice. Surveys and polls are a great way to do this, as they allow employees to share their opinions and feedback on a variety of topics.
Not only will this help you get a better understanding of what your employees are thinking and feeling, but it can also help you identify any potential issues that may be causing them to consider leaving. Additionally, giving employees a chance to share their thoughts and ideas can help them feel more engaged and invested in their work.
If you’re not already using surveys and polls as part of your business communication solutions, now is the time to start. goHappy will even help you streamline this process. Not only will it help reduce employee turnover, but it can also improve communication and collaboration within your organization as a whole.
Tip #4: Create an Engaging Company Culture with Recognition Programs
An engaging company culture is vital to reducing employee turnover. One way to create an engaging company culture is to implement frontline recognition programs that provide frontline employee appreciation for hard work and dedication. These programs can be as simple as a monthly employee of the month award or something more elaborate such as an annual company-wide event where everyone is recognized for their contributions.
No matter what type of frontline recognition program you implement, make sure it is genuine and that employees feel appreciated. This will go a long way in reducing employee turnover and keeping your team happy and engaged.
All of these frontline engagement solutions can be streamlined through goHappy, a secure, cloud-based platform for businesses to manage employee communications.
A Case Study
How One Company Increased Sales and Lowered Employee Turnover with Our Business Communication Solutions
Business communication solutions like goHappy can help businesses to reduce employee turnover by improving communication between employees and managers.
For example, Tupelo Honey, a café specializing in Southern fare that has locations in 14 states, successfully implemented goHappy to do just this.
During the COVID-19 Pandemic, Tupelo Honey found themselves needing a quick and easy way to communicate COVID-19 policies and procedures, but also a permanent way to communicate ongoing updates and engage with frontline team members that allowed for receiving feedback.
That’s where goHappy stepped in.
Tupelo Honey now uses goHappy’s messaging module in several ways, including for open enrollment, relaying menu changes, sign-on bonus programs, and updates about the company’s increased fair start wage policy.
Tupelo Honey even launched a video series from goHappy called “The More You Know, The More You Tupelo” that allowed management to provide information about staff benefits. The series broke down offerings so that team members could easily understand what the benefits can do for them and how they can use them.
Additionally, because of feedback received from a frontline engagement survey launched on the goHappy platform, Tupelo Honey began putting a larger focus on its management training. The HR team created a curriculum of professional development videos for the leadership team that covered topics like how to have difficult conversations with staff members and tips for time management.
Furthermore, direct texting for employee communication with frontline text messages through goHappy has proven to be a great way to engage and uplift team members.
But, don’t take it from us…take it straight from Tupelo Honey:
“Employees appreciate getting information directly from our team as opposed to having everything funneled through managers or other staff members,” they said. “In fact, team members across the board appreciate this form of communication so much that goHappy has become the main form of communication to our frontline staff.”
Overall, thanks to goHappy frontline communication solutions, Tupelo Honey has seen increased engagement from corporate to management to hourly workers as well as increased sales and lower employee turnover.
So, just how did they do it? Well, they followed these 4 expert tips to increase sales and lower employee turnover with our frontline employee business communication solutions.
With goHappy, businesses can easily send messages to employees’ personal devices, track read rates and response times, and create groups for easy collaboration. goHappy also offers features like two-way messaging, which allows managers to have direct conversations with employees about their concerns.
This open communication can help to build trust between employees and managers, and ultimately reduce the turnover rate.
Start streamlining your frontline employee communication today with goHappy!